COACH
During my time at Coach, I developed skills to effectively communicate a vision, collaborate, and pitch ideas to a diverse team. I was actively involved in designing visuals for stores and contributed to both outdoor and indoor advertising campaigns. My work included creating direct mail pieces, as well as designing advertisements for outdoor billboards, mall signage, indoor lightboxes, and large-scale building murals. This role helped me refine my ability to translate creative concepts into impactful visual designs across various media.
Art Direction
One of my primary projects was developing The Coach Story of the Borough Bag. I created concepts that highlighted the heritage and craftsmanship of Coach and presented them to my mentor and the creative team. After conducting in-depth research and assembling mood boards, I assisted in preparing and directing the photoshoot alongside my mentor, ensuring the final visuals aligned with the brand's story and vision. This experience allowed me to contribute creatively and gain hands-on knowledge in the production process.
2014 International Coach Conference
The managers’ conference items were designed to show the new upcoming designs from the fashion capstone collection. With guidance from my mentors, I was able to design a set of items that would be used during the conference which includes: stationary, water bottle labels, nametags, airplane ticket pamplets, information packets, maps, pen, and notebook.
The project above was an international project for a Japanese magazine called WITH. The project consisted of packaging design, calendar, and notebook cover. I have also had projects consisting of product design such as a milkshake booth for a store in Singapore, toothbrush and package, handkerchief, scarves and coasters.